How Not Using Flooring Apps Can Cost $2 Million

 

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Back in 2015, there was an interesting lawsuit against a national flooring operator that resulted in a $2 million settlement and new disclosure guidelines for flooring measurement. The case centered on how consumers were not aware that flooring products ordered were based on square footage that exceeded the floor area. Basically, it was a clear-cut case of misleading advertising and overcharging customers.

As for the new disclosure guidelines, they mandated that flooring companies show how the “per square foot” installation charges are calculated, including but not limited to, identifying the actual square footage of the project, the actual square footage of the materials required, and the square footage upon which the installation charges are based.

This requirement is not just for one company. It is essentially something that all flooring retailers must ultimately deal with. So for those that use manual processes, there could be major litigation risks.

But there is good news: Internet and mobile technologies make it possible to meet the compliance guidelines. By using a laser meter, a rep can quickly and accurately measure a location.

Although, there are other benefits – which go beyond dealing with the guidelines. Mobile onsite measuring builds trust with customers, makes it possible to create what-if scenarios and allows for easily generating professional reports. As a result, there is often a higher rate of closed sales – which means that the software can more than pay for itself.

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